Challenge
Electrolux's creative operations were built around a centralized model that could not keep up with regional demand. These were some of the challenges they came to Rocketium with.
Teams across 77 markets relied on ad hoc external partners for even the smallest creative need.
Slow manual processes became increasingly expensive especially during sale season.
Ensuring brand compliance involved a lot of manual effort to review each asset.
Global teams often produced off-brand assets, creating brand inconsistencies and weakening the impact of global campaigns.
Solution
Rocketium's AI Studio transformed how Electrolux operates. Here is how.
central team and agency partner create master templates in Rocketium by importing Photoshop and Figma files
they organize templates by asset type, region, product category, and campaign to make them easily discoverable by global teams
campaign managers across regions pick relevant templates and make changes for their market by adjusting copy, resizing assets, and more
AI-powered brand safety checks ensure every asset stays on brand so no time is wasted in manual review and approval
Impact ❋
Rocketium AI Studio was able to create measurable impact within 3 months of on-boarding 34 markets in 9 regions fundamentally transforming how they make assets for their campaigns.
campaign-ready assets are ready in under 8 hours compared to a few weeks
global teams produce 338% more assets because they have the freedom to make on-brand assets on their own
teams made 7,000+ assets for Black Friday campaigns and proved there was no limit to their scale
automated brand rules ensure no brand inconsistencies
AI Studio is the place for all assets, including video and print that are typically too resource-intensive to scale
central team has complete oversight of every asset made and gets detailed usage insights
