Case Study
How Amberen Scaled Multi-Platform Content Production with Rocketium
Case Study
How Amberen Scaled Multi-Platform Content Production with Rocketium
Overview
Rocketium partnered with Alliance Pharma to power omnichannel visual content production for Amberen, their menopause supplement brand.
The engagement was built around three core objectives: Optimizing visuals with a benefit-led creative story to boost performance. Increasing content velocity for faster time to market. Building a design system to scale brand-safe creatives consistently across every channel. For Amberen, this meant rapidly producing and versioning content across Amazon, Walmart, Target, CVS, Meijer, and social platforms - supporting four new product launches in 2026 while reducing dependency on external agencies.
Overview
Rocketium partnered with Alliance Pharma to power omnichannel visual content production for Amberen, their menopause supplement brand.
The engagement was built around three core objectives: Optimizing visuals with a benefit-led creative story to boost performance. Increasing content velocity for faster time to market. Building a design system to scale brand-safe creatives consistently across every channel. For Amberen, this meant rapidly producing and versioning content across Amazon, Walmart, Target, CVS, Meijer, and social platforms - supporting four new product launches in 2026 while reducing dependency on external agencies.
Challenges
Manual, fragmented workflows
Manual workflows and multiple disconnected tools slowed asset creation and limited visibility across global markets.
Heavy agency dependency
Approximately 60% of content was vendor-dependent, creating bottlenecks and significant cost pressure on the team.
Compliance and launch delays
Manual compliance reviews led to delays in market launch and inconsistency in how assets appeared across retail platforms.
Limited internal capability
Limited internal training meant teams depended on specialist resources, with turnover compounding the problem over time.
Rapid multi-platform launch demands
Four new Amberen SKUs required content across Amazon, Walmart, Target, and Meta simultaneously - with no scalable production system in place to support it.
Challenges
Manual, fragmented workflows
Manual workflows and multiple disconnected tools slowed asset creation and limited visibility across global markets.
Heavy agency dependency
Approximately 60% of content was vendor-dependent, creating bottlenecks and significant cost pressure on the team.
Compliance and launch delays
Manual compliance reviews led to delays in market launch and inconsistency in how assets appeared across retail platforms.
Limited internal capability
Limited internal training meant teams depended on specialist resources, with turnover compounding the problem over time.
Rapid multi-platform launch demands
Four new Amberen SKUs required content across Amazon, Walmart, Target, and Meta simultaneously - with no scalable production system in place to support it.
They turned to Rocketium.
Solution
Amberen onboarded onto Rocketium’s AI Studio in December 2025, completing engagement kickoff, technical setup, brand asset configuration, and live campaign execution within the first few weeks. Working from master creative assets supplied by agency partner Common Good, the Rocketium team executed across four primary content workstreams:
The engagement covered three content types:
Hero images and PDP assets
Studio and lifestyle hero images for Amazon PDPs, Walmart PDPs, and new product launches - including MenoCaps, Perimenopause, Keep Cool, Libido Spark, Keep Agile, and Find Focus SKUs.
PDP-to-Video animations and video cutdowns
Animated product demonstrations and short-form video content for Amazon, Meta, Walgreens, and social platforms - including closed-caption (VTT) versions for accessibility compliance.
Multi-Platform versioning and adaptation
Systematic adaptation of Amazon master assets for Walmart, Target, CVS, Meijer, and Meta - covering resizing, copy versioning, and platform-specific formatting requirements.
Badges, icons, and brand toolkit assets
Menopause badge sets, product icons, and brand toolkit elements produced to support campaign rollout across all channels.
Solution
Amberen onboarded onto Rocketium’s AI Studio in December 2025, completing engagement kickoff, technical setup, brand asset configuration, and live campaign execution within the first few weeks. Working from master creative assets supplied by agency partner Common Good, the Rocketium team executed across four primary content workstreams:
The engagement covered three content types:
Hero images and PDP assets
Studio and lifestyle hero images for Amazon PDPs, Walmart PDPs, and new product launches - including MenoCaps, Perimenopause, Keep Cool, Libido Spark, Keep Agile, and Find Focus SKUs.
PDP-to-Video animations and video cutdowns
Animated product demonstrations and short-form video content for Amazon, Meta, Walgreens, and social platforms - including closed-caption (VTT) versions for accessibility compliance.
Multi-Platform versioning and adaptation
Systematic adaptation of Amazon master assets for Walmart, Target, CVS, Meijer, and Meta - covering resizing, copy versioning, and platform-specific formatting requirements.
Badges, icons, and brand toolkit assets
Menopause badge sets, product icons, and brand toolkit elements produced to support campaign rollout across all channels.
Solution
Amberen onboarded onto Rocketium’s AI Studio in December 2025, completing engagement kickoff, technical setup, brand asset configuration, and live campaign execution within the first few weeks. Working from master creative assets supplied by agency partner Common Good, the Rocketium team executed across four primary content workstreams:
The engagement covered three content types:
Hero images and PDP assets
Studio and lifestyle hero images for Amazon PDPs, Walmart PDPs, and new product launches - including MenoCaps, Perimenopause, Keep Cool, Libido Spark, Keep Agile, and Find Focus SKUs.
PDP-to-Video animations and video cutdowns
Animated product demonstrations and short-form video content for Amazon, Meta, Walgreens, and social platforms - including closed-caption (VTT) versions for accessibility compliance.
Multi-Platform versioning and adaptation
Systematic adaptation of Amazon master assets for Walmart, Target, CVS, Meijer, and Meta - covering resizing, copy versioning, and platform-specific formatting requirements.
Badges, icons, and brand toolkit assets
Menopause badge sets, product icons, and brand toolkit elements produced to support campaign rollout across all channels.
Results
Turnaround time reduced from an estimated ~5 days to under 24 hours during the engagement.
Assets produced across PDP, A+ content, video ads, and social content.
Retail channels activated — Amazon, Walmart, Target, CVS, Meijer, and Walgreens.
Results
Turnaround time reduced from an estimated ~5 days to under 24 hours during the engagement.
Assets produced across PDP, A+ content, video ads, and social content.
Retail channels activated — Amazon, Walmart, Target, CVS, Meijer, and Walgreens.