Case Study
How Kohler scaled creative output 6x and cut asset turnaround by 80% with Rocketium AI Studio
Case Study
How Kohler scaled creative output 6x and cut asset turnaround by 80% with Rocketium AI Studio
Case Study
How Kohler scaled creative output 6x and cut asset turnaround by 80% with Rocketium AI Studio
Case Study
How Kohler scaled creative output 6x and cut asset turnaround by 80% with Rocketium AI Studio
Overview
As retailer and channel demand grew in double digits year over year, Kohler needed a way to keep pace with creative requests across social, display, and email without adding headcount or falling behind on brand consistency.
Kohler partnered with Rocketium AI Studio to keep up with the growing volume of resizes, copy swaps, and versioning work required across channels, without pulling designer time away from higher-priority campaigns. Since then, the partnership has expanded from paid and organic social into concepting, video production, campaign execution, and automated compliance review.
Overview
As retailer and channel demand grew in double digits year over year, Kohler needed a way to keep pace with creative requests across social, display, and email without adding headcount or falling behind on brand consistency.
Kohler partnered with Rocketium AI Studio to keep up with the growing volume of resizes, copy swaps, and versioning work required across channels, without pulling designer time away from higher-priority campaigns. Since then, the partnership has expanded from paid and organic social into concepting, video production, campaign execution, and automated compliance review.
Challenges
Content demand was outpacing production capacity
Increased demand from retailers and channels meant extensive creative requirements across regions, with content volume growing in double digits year over year. Limited visibility into that volume led to misaligned timelines and resourcing bottlenecks heading into crunch periods like Black Friday Cyber Monday.
Version and variant volume added to the load.
Asset requirements such as versions, variants, and swaps were increasing and took up to 30 minutes per asset when built manually in Photoshop, adding pressure to an already stretched team.
Video production couldn't scale with manual workflows
Production for video collections was manual, making each campaign collection time-intensive and limiting scale to designer bandwidth and tool constraints.
Retail creative was a growing bottleneck
Kohler's Amazon, Walmart, and brick-and-mortar retail creative needs were growing, and the dedicated retail team was already at capacity.
Challenges
Content demand was outpacing production capacity
Increased demand from retailers and channels meant extensive creative requirements across regions, with content volume growing in double digits year over year. Limited visibility into that volume led to misaligned timelines and resourcing bottlenecks heading into crunch periods like Black Friday Cyber Monday.
Version and variant volume added to the load.
Asset requirements such as versions, variants, and swaps were increasing and took up to 30 minutes per asset when built manually in Photoshop, adding pressure to an already stretched team.
Video production couldn't scale with manual workflows
Production for video collections was manual, making each campaign collection time-intensive and limiting scale to designer bandwidth and tool constraints.
Retail creative was a growing bottleneck
Kohler's Amazon, Walmart, and brick-and-mortar retail creative needs were growing, and the dedicated retail team was already at capacity.
They turned to Rocketium.
Solution
Rocketium built four connected workstreams inside AI Studio to match how Kohler's teams actually work, starting with the highest-volume, most derivative asset types and expanding from there.
What kohler built with Rocketium
Social content, paid and organic
Rocketium replaced manual Photoshop resizing and copy swaps with templatised workflows that lock in Kohler's brand guidelines. Automated adaptation scales content for Pinterest, Instagram, and paid display formats in minutes, freeing designers to focus on original concepts instead of derivatives.
Video production for campaigns and collections
Automated video resizing brought on-brand production to campaign and collection assets, including 58 videos for the Smart Toilet Collection and BFCM campaign. What used to be a multi-day manual process now runs through a repeatable workflow.
Campaign execution at scale
During BFCM '25, Kohler's campaign tier was bumped up from Tier 4 to Tier 2 under compressed timelines. Rocketium adapted to Kohler's multi-stakeholder Tier 2 review process, delivering 187 statics and 44 videos with faster cycles and zero disruptions or escalations. The Love Your Look '26 campaign extended this into cross-format adaptation from store assets to paid social and display, including on-the-fly content changes.
Automated compliance review
AI Studio's compliance layer checks every asset against Kohler's brand and fact-based rules, covering categories like background and gradient treatment, typography and composition, and claims accuracy. This lets Kohler's team review flagged issues rather than manually auditing every asset from scratch.
Solution
Rocketium built four connected workstreams inside AI Studio to match how Kohler's teams actually work, starting with the highest-volume, most derivative asset types and expanding from there.
What kohler built with Rocketium
Social content, paid and organic
Rocketium replaced manual Photoshop resizing and copy swaps with templatised workflows that lock in Kohler's brand guidelines. Automated adaptation scales content for Pinterest, Instagram, and paid display formats in minutes, freeing designers to focus on original concepts instead of derivatives.
Video production for campaigns and collections
Automated video resizing brought on-brand production to campaign and collection assets, including 58 videos for the Smart Toilet Collection and BFCM campaign. What used to be a multi-day manual process now runs through a repeatable workflow.
Campaign execution at scale
During BFCM '25, Kohler's campaign tier was bumped up from Tier 4 to Tier 2 under compressed timelines. Rocketium adapted to Kohler's multi-stakeholder Tier 2 review process, delivering 187 statics and 44 videos with faster cycles and zero disruptions or escalations. The Love Your Look '26 campaign extended this into cross-format adaptation from store assets to paid social and display, including on-the-fly content changes.
Automated compliance review
AI Studio's compliance layer checks every asset against Kohler's brand and fact-based rules, covering categories like background and gradient treatment, typography and composition, and claims accuracy. This lets Kohler's team review flagged issues rather than manually auditing every asset from scratch.
Results
80% faster static asset production cut from 10-30 minutes to roughly 4 minutes, with automated versioning bringing average handle time to under 4 minutes.
Creative assets delivered across 30 campaigns between August 2025 and April 2026.
Increase in monthly creative volume, with 5 teams now activated across Kohler's organisation.
Delivered for campaign and collection work, with turnaround cut from 4-20 days to under 24 hours.
Held across all campaigns, with zero deadlines missed under a clear briefing and handoff process.
Roughly equivalent to 10 full-time employees, achieved without adding headcount.
Delivered 187 statics and 44 videos under compressed timelines
Results
80% faster static asset production cut from 10-30 minutes to roughly 4 minutes, with automated versioning bringing average handle time to under 4 minutes.
Creative assets delivered across 30 campaigns between August 2025 and April 2026.
Increase in monthly creative volume, with 5 teams now activated across Kohler's organisation.
Delivered for campaign and collection work, with turnaround cut from 4-20 days to under 24 hours.
Held across all campaigns, with zero deadlines missed under a clear briefing and handoff process.
Roughly equivalent to 10 full-time employees, achieved without adding headcount.
Delivered 187 statics and 44 videos under compressed timelines
Results
80% faster static asset production cut from 10-30 minutes to roughly 4 minutes, with automated versioning bringing average handle time to under 4 minutes.
Creative assets delivered across 30 campaigns between August 2025 and April 2026.
Increase in monthly creative volume, with 5 teams now activated across Kohler's organisation.
Delivered for campaign and collection work, with turnaround cut from 4-20 days to under 24 hours.
Held across all campaigns, with zero deadlines missed under a clear briefing and handoff process.
Roughly equivalent to 10 full-time employees, achieved without adding headcount.
Delivered 187 statics and 44 videos under compressed timelines
Solution
Rocketium built four connected workstreams inside AI Studio to match how Kohler's teams actually work, starting with the highest-volume, most derivative asset types and expanding from there.
What kohler built with Rocketium
Social content, paid and organic
Rocketium replaced manual Photoshop resizing and copy swaps with templatised workflows that lock in Kohler's brand guidelines. Automated adaptation scales content for Pinterest, Instagram, and paid display formats in minutes, freeing designers to focus on original concepts instead of derivatives.
Video production for campaigns and collections
Automated video resizing brought on-brand production to campaign and collection assets, including 58 videos for the Smart Toilet Collection and BFCM campaign. What used to be a multi-day manual process now runs through a repeatable workflow.
Campaign execution at scale
During BFCM '25, Kohler's campaign tier was bumped up from Tier 4 to Tier 2 under compressed timelines. Rocketium adapted to Kohler's multi-stakeholder Tier 2 review process, delivering statics and videos with faster cycles and zero disruptions or escalations. The Love Your Look '26 campaign extended this into cross-format adaptation from store assets to paid social and display, including on-the-fly content changes.
Automated compliance review
AI Studio's compliance layer checks every asset against Kohler's brand and fact-based rules, covering categories like background and gradient treatment, typography and composition, and claims accuracy. This lets Kohler's team review flagged issues rather than manually auditing every asset from scratch.