Case Study
How MegaFood Refreshed 106 Amazon PDPs in Weeks - Without Agencies or Freelancers
Case Study
How MegaFood Refreshed 106 Amazon PDPs in Weeks - Without Agencies or Freelancers
Case Study
How MegaFood Refreshed 106 Amazon PDPs in Weeks - Without Agencies or Freelancers
Overview
MegaFood is a whole-food supplement brand with a catalogue spanning 15 SKUs across Amazon, Walmart, Whole Foods, and Target.
When the team needed to refresh their Amazon PDP content across more than 50 products, their existing process - relying on freelancers and agencies for asset production and manual edits - was neither fast enough nor cost-effective enough to deliver at that scale. With a projected spend of ~$300K for the relaunch under the status quo, and content turnarounds running at roughly 45 days, the team needed a different approach.
Overview
MegaFood is a whole-food supplement brand with a catalogue spanning 15 SKUs across Amazon, Walmart, Whole Foods, and Target.
When the team needed to refresh their Amazon PDP content across more than 50 products, their existing process - relying on freelancers and agencies for asset production and manual edits - was neither fast enough nor cost-effective enough to deliver at that scale. With a projected spend of ~$300K for the relaunch under the status quo, and content turnarounds running at roughly 45 days, the team needed a different approach.
Challenges
Turnaround times measured in months.
PDP content took approximately 45 days to produce, with first draft delivery averaging 69 hours. Seasonal moments passed before assets were ready.
Heavy dependency on external resources.
Every edit, resize, or update required routing back to a freelancer or agency - with a projected ~$300K spend on the next relaunch if nothing changed.
Slow, fragmented approval cycles.
Feedback was scattered across email and tools, with multiple stakeholders required to sign off manually. There was no centralised tracking or version control.
Brand fidelity inconsistencies.
Manual production across multiple contributors led to inconsistencies against MegaFood's brand guidelines, triggering time-consuming review cycles.
Paid media scaling was bottlenecked.
Versioning and resizing assets for paid social and display required 80+ hours for just 15 SKUs - severely limiting the team's ability to test and learn.
Challenges
Turnaround times measured in months.
PDP content took approximately 45 days to produce, with first draft delivery averaging 69 hours. Seasonal moments passed before assets were ready.
Heavy dependency on external resources.
Every edit, resize, or update required routing back to a freelancer or agency - with a projected ~$300K spend on the next relaunch if nothing changed.
Slow, fragmented approval cycles.
Feedback was scattered across email and tools, with multiple stakeholders required to sign off manually. There was no centralised tracking or version control.
Brand fidelity inconsistencies.
Manual production across multiple contributors led to inconsistencies against MegaFood's brand guidelines, triggering time-consuming review cycles.
Paid media scaling was bottlenecked.
Versioning and resizing assets for paid social and display required 80+ hours for just 15 SKUs - severely limiting the team's ability to test and learn.
They turned to Rocketium.
They turned to Rocketium.
Solution
Because the team could see a clear path to self-serve production at scale, MegaFood onboarded to Rocketium’s AI Studio and began executing Phase 1 - a 50-product Amazon PDP batch - within weeks of kickoff.
The engagement covered three content types:
Amazon PDP tile production
Locked templates built for MegaFood's brand system enabled the team to produce and version PDPs across 50+ products with built-in brand and compliance checks. No freelancer dependency for standard asset updates.
A+ content
29 A+ content projects completed across priority SKUs, including Blood Builder, Baby & Me 2 Prenatal, Berberine, Collagen, Creatine, Magnesium Glycinate, Omega 3, and more - with copy reviewed and approved directly inside the platform.
Paid media and seasonal campaigns
Campaigns including New Year's Mega Sale, Spring Reset Sale, Free Shipping, and Walmart retail media activations produced as versioned assets across multiple formats and sizes - work that previously required 80+ hours for 15 SKUs.
Solution
Because the team could see a clear path to self-serve production at scale, MegaFood onboarded to Rocketium’s AI Studio and began executing Phase 1 - a 50-product Amazon PDP batch - within weeks of kickoff.
The engagement covered three content types:
Amazon PDP tile production
Locked templates built for MegaFood's brand system enabled the team to produce and version PDPs across 50+ products with built-in brand and compliance checks. No freelancer dependency for standard asset updates.
A+ content
29 A+ content projects completed across priority SKUs, including Blood Builder, Baby & Me 2 Prenatal, Berberine, Collagen, Creatine, Magnesium Glycinate, Omega 3, and more - with copy reviewed and approved directly inside the platform.
Paid media and seasonal campaigns
Campaigns including New Year's Mega Sale, Spring Reset Sale, Free Shipping, and Walmart retail media activations produced as versioned assets across multiple formats and sizes - work that previously required 80+ hours for 15 SKUs.
Results
Turnaround time reduced from 45 days to under 24 hours during the pilot.
Amazon PDP projects completed, including Walmart expansions and new SKU additions.
A+ content projects delivered across priority product lines.
Activation expanded across Amazon, Walmart, Whole Foods, and Target.
Projects completed across PDP, A+, paid social, display, and video.
Results
Turnaround time reduced from 45 days to under 24 hours during the pilot.
Amazon PDP projects completed, including Walmart expansions and new SKU additions.
A+ content projects delivered across priority product lines.
Activation expanded across Amazon, Walmart, Whole Foods, and Target.
Projects completed across PDP, A+, paid social, display, and video.
Within months of the Phase 1 kickoff, MegaFood had completed PDPs for over 100 products across Amazon and Walmart - work that under the previous model would have taken 8 months at freelancer rates. The team has since expanded the programme into A+ content, paid media, video, and retail media for Whole Foods and Target.
Within months of the Phase 1 kickoff, MegaFood had completed PDPs for over 100 products across Amazon and Walmart - work that under the previous model would have taken 8 months at freelancer rates. The team has since expanded the programme into A+ content, paid media, video, and retail media for Whole Foods and Target.
“Before Rocketium, updating our Amazon listings took us 8 months. Rocketium helped us refresh 100+ products in a month while lowering cost by 30%.”
“Before Rocketium, updating our Amazon listings took us 8 months. Rocketium helped us refresh 100+ products in a month while lowering cost by 30%.”