Case Study
NIVEA launches campaigns across 2x faster with 98% fewer rejections using Rocketium AI Studio
Case Study
NIVEA launches campaigns across 2x faster with 98% fewer rejections using Rocketium AI Studio
Case Study
NIVEA launches campaigns across 2x faster with 98% fewer rejections using Rocketium AI Studio
Case Study
NIVEA launches campaigns across 2x faster with 98% fewer rejections using Rocketium AI Studio
Overview
Nivea's (Beiersdorf) e-commerce teams manage creative production across more than 20 retail platforms, including Amazon, Takealot, Farmatodo, and MiPharma. Their media agency struggled to manually redo designs or create news ones for the requirements of platforms and regions. Size adaptations, localization & variant creation came with high turnaround times, frequent platform rejections, and no ability for business teams to make changes independently.
They turned to Rocketium AI Studio for its blend of creative OS, intelligence layer, and human experts to change how their campaigns get made and launched.
Overview
Nivea's (Beiersdorf) e-commerce teams manage creative production across more than 20 retail platforms, including Amazon, Takealot, Farmatodo, and MiPharma. Their media agency struggled to manually redo designs or create news ones for the requirements of platforms and regions. Size adaptations, localization & variant creation came with high turnaround times, frequent platform rejections, and no ability for business teams to make changes independently.
They turned to Rocketium AI Studio for its blend of creative OS, intelligence layer, and human experts to change how their campaigns get made and launched.
Challenges
Limited self-serve capabilities
Teams lacked tools for faster go-live, creating bottlenecks and dependency on manual production.
Slow creative go-live turnaround
High turnaround time for size adaptations and variant creation slowed campaign performance.
High rejection rates across platforms
Frequent rejections from e-commerce and performance platforms due to inconsistent asset formats and specifications.
Challenges
Limited self-serve capabilities
Teams lacked tools for faster go-live, creating bottlenecks and dependency on manual production.
Slow creative go-live turnaround
High turnaround time for size adaptations and variant creation slowed campaign performance.
High rejection rates across platforms
Frequent rejections from e-commerce and performance platforms due to inconsistent asset formats and specifications.
They turned to Rocketium.
Solution
NIVEA partnered with Rocketium AI Studio to rebuild their creative production model. Retailer-specific guidelines were built directly into the platform, replacing the agency dependency that was slowing every campaign.
What Nivea built with Rocketium
Assets produced at retailer scale
Ad banners, videos, GIFs, and A+ content all adapted to the specifications of 20+ retail platforms including Amazon, Takealot, Farmatodo, and MiPharma. Turnaround on banners dropped from 1-2 days to 2-3 hours. Videos and GIFs went from 3-4 days per platform to within a day. A+ content came down from 2 days to 1, with AI image enhancement enabling new SKUs to go live without additional photoshoots.
Quality enforced automatically
QC checklists, previously a manual process across multiple review rounds, is now run automatically during creative generation, based on platform guidelines and historical feedback. This removed a significant source of delay between production and go-live.
Teams freed from agency dependency
For the first time, NIVEA's business teams could make content updates directly on the platform without routing changes back through the agency. Last-minute edits no longer cost campaign windows.
Solution
NIVEA partnered with Rocketium AI Studio to rebuild their creative production model. Retailer-specific guidelines were built directly into the platform, replacing the agency dependency that was slowing every campaign.
What Nivea built with Rocketium
Assets produced at retailer scale
Ad banners, videos, GIFs, and A+ content all adapted to the specifications of 20+ retail platforms including Amazon, Takealot, Farmatodo, and MiPharma. Turnaround on banners dropped from 1-2 days to 2-3 hours. Videos and GIFs went from 3-4 days per platform to within a day. A+ content came down from 2 days to 1, with AI image enhancement enabling new SKUs to go live without additional photoshoots.
Quality enforced automatically
QC checklists, previously a manual process across multiple review rounds, is now run automatically during creative generation, based on platform guidelines and historical feedback. This removed a significant source of delay between production and go-live.
Teams freed from agency dependency
For the first time, NIVEA's business teams could make content updates directly on the platform without routing changes back through the agency. Last-minute edits no longer cost campaign windows.
Solution
Rocketium worked with the Airtel team to build an end-to-end creative workflow and design system that could handle high-volume production while keeping brand consistency intact.
What Airtel built with Rocketium
Centralised workflow with built-in compliance
Growth, brand, and design teams onboarded onto one platform for briefs, feedback, approvals, and asset management. A structured design system built to Airtel's brand guidelines reduced review cycles and execution errors.
Creative scaling across 30+ channels and 5+ languages
Rocketium automated asset generation and adaptation across 30+ affiliate partners and digital channels. Campaigns scaled into regional languages without adding operational complexity.
Self-serve editing for last-minute changes
Designers made urgent updates directly in the platform without routing through an agency, cutting turnaround time on time-sensitive requests.
One-click asset distribution, ready for every channel
Channel-specific dimensions, formats, and naming conventions handled automatically on export, eliminating manual prep before publishing.
Results
700+ creatives delivered for NIVEA in 6 months
Campaigns launching 2x faster across multiple retail platforms
Maintained 0% error rate in creative production. 98% fewer platform rejections across 20+ retail platforms including Amazon, Takealot, Farmatodo, and MiPharma