Gallery review · Aveeno · B0013OJUY4 · Amazon US

What we found in your Amazon listing.

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive . We went through every image, compared your gallery with other eczema and very dry skin lotions on Amazon and read 149 of your reviews. Here's what we'd keep, what we'd change, and why.

09images in the listing today
07kept exactly as they are
01new
01reworked
01moved up on purpose
Gallery view
Hero packshot
Hero packshot
Packaging change notice
Packaging change notice
Clinical proof
Clinical proof
Benefit claims
Benefit claims
Benefit claims
Benefit claims
Ingredient callout
Ingredient callout
Benefit claimsRemoved
Benefit claims
Routine bundle
Routine bundle
Safety / free-fromRemoved
Safety / free-from
How to useNew tile
How to use
Safety / free-fromReworked
Safety / free-from
7 images stay, 1 is reworked, 1 is new, 1 comes out to make room and 1 moves up on purpose. That fills all 9 places Amazon allows.
Stage 01 / 06 · Breakdown

Your 9 images, and what each one is for.

We label each image by what its added text tells the shopper. Words printed on the product itself don't count. Many images do a second thing too, and we count that when we look for gaps. Tap or hover an image to see how we labelled it.

01
KeepHero packshot · also texture swatch

No added text; the picture does the work.

02
KeepPackaging change notice · also benefit claims

“New look, same great formula”

03
KeepClinical proof · also benefit claims

“Heals dry skin with 72-hour moisture”

04
KeepBenefit claims · also lifestyle

“Strengthens the skin moisture barrier instantly”

05
KeepBenefit claims · also texture swatch

Another benefits image. It stays because it also shows the texture, and no other image in your gallery is mainly about…

06
KeepIngredient callout · also texture swatch

“Key Ingredients”

07
RemoveBenefit claims · also lifestyle

Amazon shows at most 9 images, so making room for the new how-to-use image means one of yours has to come out.

08
KeepRoutine bundle · also benefit claims

“Moisturizes & heals dry skin”

09
ReworkSafety / free-from · also packaging label

We'd rework this one. See the position-by-position view below.

1duplicate to remove: image 7
1new image: how to use
1image to rework, where reviewers are unhappy
Stage 02 / 06 · Competitor research

How your gallery compares with 6 other eczema and very dry skin lotion brands.

ListingPriceRatingRatingsGallery / A+Second-image headline
Yours$7.494.7★32,0309 / 43New look, same great formula
La Roche-Posay$20.994.6★42,2739 / 15RICH, COMFORTING CREAM TEXTURE
Eucerin$12.794.7★52,3549 / 3048hr HYDRATION
Gold Bond$12.984.7★5,5908 / 38HEALING
Curel$10.974.8★13,3209 / 41VEGAN FRIENDLY FORMULA
CeraVe$23.974.7★17,0247 / 40Fast Acting
Packaging label
57%
on hold
Texture swatch
57%
another image covers it
Safety / free-from
57%
in your gallery
Benefit claims
100%
in your gallery
Hero packshot
100%
in your gallery
Clinical proof
86%
in your gallery
Ingredient callout
86%
in your gallery
Packaging change notice
43%
in your gallery
Routine bundle
43%
in your gallery

What we'd leave alone

No new texture image

18 of your reviews raise sticky or greasy feel, and they average 1.8★. Images 1, 5 and 6 already show it as part of another job, so it doesn't need an image of its own.

What we'd change

Add a how-to-use image and move the ingredient image up

A smaller improvement. Your reviews and La Roche-Posay's gallery don't call for a bigger change here, so this rests on lighter evidence. 29% of the listings we looked at have a how-to-use image and your gallery has none. Fewer listings show it than we'd usually act on.

The order of the images: yours and La Roche-Posay's

Yours today
  1. 01Hero packshot
  2. 02Packaging change notice
  3. 03Clinical proof
  4. 04Benefit claims
  5. 05Benefit claims
  6. 06Ingredient calloutmoves up to 2
  7. 07Benefit claims
  8. 08Routine bundle
  9. 09Safety / free-from
La Roche-Posay
  1. 01Hero packshot
  2. 02Texture swatch
  3. 03Ingredient callout
  4. 04Benefit claims
  5. 05Before / after
  6. 06Clinical proof
  7. 07Before / after
  8. 08Packaging change notice
  9. 09Packaging label

La Roche-Posay opens with texture, ingredient, benefits images. Yours opens with packaging change notice, clinical results, benefits images. We'd move image 6, your ingredient image, up to position 2.

Amazon data from 19 September 2026. We compare against La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand (#4 in Body Lotions on Amazon). The bars show how common each type of image is across the category; they're background, not the reason for any change.
Stage 03 / 06 · Audience research

What comes up most in your reviews is pump and bottle issues.

Pump and Bottle Issues
23 · 1.9★
Sticky or Greasy Feel
18 · 1.8★
Dry Skin Relief
17 · 4.5★
Scent and Odor
13 · 2.5★
Absorption and Texture
12 · 3.3★
Based on 149 recent Amazon reviews of this product, up to 30 at each star rating, fewer where Amazon had fewer. Each quote links to the review on Amazon; Amazon may ask you to sign in before it shows it.
Stage 04 / 06 · Selection

How we decided on each type of image.

We asked three questions, in this order. First, do your own reviews keep coming back to something? If ten or more of them raise it, we add an image for it, or rework the existing one if those reviewers are unhappy. Second, if your reviews are quiet on it, does the best seller have an image for it that you don't have at all? Third, only if neither applies, is it something most listings in the category show? We don't add an image for something another image already covers, we only remove an image that repeats another or has to make room within the nine Amazon shows, and we never touch your main image. We move an image up only when your reviews keep raising what it shows, or the best seller shows it much earlier, and say so. Where an image doesn't speak to the loudest complaint about it, we propose a line you already wrote, or ask you for one. If none of that finds anything, we still make one smaller improvement on lighter evidence, and say so.

For your listing, 1 of the 2 changes come from your reviews, 0 from the best seller and 0 from the category.

ImageYour reviewsBest sellerHow commonIn your galleryDecisionBased onWhy
Packaging labelNot mentionedHas one57%Image 9, in passingOn holdCategory57% of the 7 listings we looked at give this its own image. Yours touches on it in image 9, and your reviews don't raise it. Worth talking about, not changing yet.
Texture swatchSticky or Greasy Feel: 18 reviews, 1.8★Has one57%Images 1, 5, 6, in passingCoveredYour reviews18 of your reviews raise sticky or greasy feel, and they average 1.8★. Images 1, 5 and 6 already show it as part of another job, so it doesn't need an image of its own.
Safety / free-fromSensitive Skin Suitability: 6 reviews, 3.8★Doesn't57%Image 9KeepImage 9 already does this. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, doesn't have one either.
Benefit claimsNot mentionedHas one100%Images 4, 5, 7KeepImage 4 already does this. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, has a benefits image at position 4.
Hero packshotNot mentionedHas one100%Image 1KeepYour main image stays exactly as it is.
Clinical proofNot mentionedHas one86%Image 3KeepImage 3 already does this. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, has a clinical results image at position 6.
Ingredient calloutNot mentionedHas one86%Image 6Keep, move upYour reviewsImage 6 already does this. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, has an ingredient image at position 3.
Packaging change noticeNot mentionedHas one43%Image 2KeepImage 2 stays as you have it. It is about the brand or the offer rather than the product, so we don't weigh it either way.
Routine bundleNot mentionedDoesn't43%Image 8KeepImage 8 already does this. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, doesn't have one either.
How to useNot mentionedDoesn't29%No imageAddSmaller improvementA smaller improvement. Your reviews and La Roche-Posay's gallery don't call for a bigger change here, so this rests on lighter evidence.
LifestyleNot mentionedDoesn't29%Image 4, in passingCoveredImages 4, 7 already cover this, and your reviews don't bring it up, so it doesn't need an image of its own. La Roche-Posay, the best-selling eczema and very dry skin lotion from another brand, doesn't have one either.

What we'd add if you send us…

The concepts above show what these would look like. To turn one into a real image we need your own material, because every word and figure on a concept is illustrative until you confirm it. These are the ones we haven't drawn at all.

A photo from you

The pump

Why it matters: 23 of your reviews talk about pump and bottle issues, and they average 1.9★.

Send us a photo of the pump, and how much one press gives. Once we have it, we'd show it in the gallery. Nothing else changes.

Your look stays

Images 1, 2, 3, 4, 5, 6, 8, 9

The 7 images we keep stay exactly as they are: same photos, type and colours. Anything we rework keeps its place in the gallery.

What changes

How to use, Image 6 moves up, Image 7 comes out

New: a how-to-use image. Reworked: image 9, the safety. Moved up on purpose: image 6, the ingredient image, to position 2. Removed to make room within the nine images Amazon shows: image 7.

Compared with

La Roche-Posay

The best-selling eczema and very dry skin lotion from another brand among the 7 listings we tracked. It's #4 in Body Lotions on Amazon. We use it to see how a winning gallery handles each image, not as a checklist to copy.

On hold: packaging label (worth discussing, not changing yet).

Stage 05 / 06 · New creative

Position by position: what was there, what goes there, and why.

Pick a position to see what goes there. A new image is shown on its own. For an image that stays, we show where it is now and where it moves to. For a reworked image, drag the slider to compare it with today's version; it's always your own picture, rearranged.

TodayToday, current Amazon image
ProposedProposed image
Today, the brand's current imageProposed rework of the same image
TodayProposed

Drag the handle, or use the arrow keys, to compare today's image with the reworked one.

Tip: press 1 to 9 to jump to a position.
How it reads on Amazon

The same listing, today and proposed.

A copy of your product page as it was on 19 September 2026. Switch between Today and Proposed, and tap a thumbnail to see what changed in that spot. The buttons on this copy don't do anything.

amazon.com · B0013OJUY4 · mockup
Beauty & Personal Care › Skin Care › Body › Moisturizers › Lotions

Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz

Visit the Aveeno Store
4.7★★★★★32,030 ratings
10K+ bought in past month

About this item
  • 72-hour moisturizer: Aveeno Skin Relief Moisturizing Lotion with a soothing Triple Oat Complex and shea butter formula; strengthens the skin moisture barrier instantly and relieves dry skin in 60 seconds; 18 Fl Oz
  • Dry skin relief: Soothing moisturizing lotion formulated with oat flour, oat extract, and oat oil; clinically proven lotion that goes beyond the moisture barrier to soothe dry skin from within the surface layers
  • For sensitive skin: Aveeno Skin Relief Moisturizing Lotion is specially formulated for dry, sensitive skin; non-greasy, non-comedogenic formula has been allergy tested; lotion is free of fragrances, parabens, and dyes
  • Skin Relief routine: Start with Aveeno Skin Relief Body Wash and follow with Moisturizing Body Lotion to gently cleanse and lock in moisture for 72 hours as a part of your daily skincare routine
  • Dermatologist-recommended brand: Soothing lotion for very dry skin from Aveeno, a brand recommended by dermatologists; apply this full-body lotion to sensitive skin as needed or as a part of your daily skin care routine
Buying options
$749
FREE delivery
Add to CartBuy Now
Position
Kept images are your own files. New images are illustrative concepts, not final artwork. We haven't changed any listing text.
Stage 06 / 06 · Validate

What we checked before sending this.

Amazon's image rules
Your main image is untouched, and no new image carries badges, rankings, star ratings or competitor names.
Passed
Your wording
Every word on a new image comes from your own title, bullet points or existing images.
Passed
Questions for you
Provide a photo of the pump and confirm how much one press gives.
Needs your input
Sign-off
A person on our team reads every flag before anything goes live.
Pending
In short

7 images stay, 1 is reworked, 1 is new, 1 comes out to make room and 1 moves up on purpose.

What changes, and why

4 changes

New: a how-to-use image. Reworked: image 9, the safety. Moved up on purpose: image 6, the ingredient image, to position 2. Removed to make room within the nine images Amazon shows: image 7. Each one comes from what your reviewers say, not from what other listings do.

Compared with

La Roche-Posay

We looked at how the best seller handles each type of image. It's a reference, not a checklist to copy.

Every decision has a reason

9 of 9

Each position on this page says why it stays, moves or changes, going back to your reviews or to what La Roche-Posay shows.

No login yet? Ask for one and we will set you up with the research behind this page: every listing we read, the reviews behind each decision, and the images we would make.

New images are illustrative concepts. Kept images are your real files.

Rocketium · Eczema and very dry skin lotions · Amazon US · 25 September 2026 · rank #14 · 4.7★ · 32,030 ratings