Brand · Beauty

Aveeno

Aveeno appears in 2 categories and 6 products in this research, with 8 listings, 2 of them among the best sellers.

8listings
2best sellers
2categories
6products
6full reviews
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Full listing reviews

Image-by-image rebuilds of Aveeno listings.

Where it sells

By category

Each listing is compared with the average for its group in that category: best sellers against best sellers, lower ranked against lower ranked.

Best seller · rank #4B0BLY1CWJ4 ↗

Aveeno Active Naturals Daily Moisturizing Lotion, 18-Ounce Pump (Pack of 2)

9images · group avg 8.9
13proof points · group avg 8.8
4.7★56,202 ratings · $18.98

Leads with NOURISHES DRY SKIN TO HELP REPLENISH NATURAL MOISTURE BARRIER

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Review in progress20K+ bought a month
Best seller · rank #4B001459IEE ↗

Aveeno Daily Moisturizing Body Lotion, Fragrance-Free, 18 fl. oz

5images · group avg 8.9
9proof points · group avg 8.8
4.7★56,202 ratings · $9.97

Leads with New look, same great formula

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Full review40K+ bought a month
Lower ranked · rank #71B00UT468A8 ↗

Aveeno Skin Relief Overnight Intense Moisture Cream with Triple Oat Complex & Natural Shea Butter, Therapeutic Dimethicone Skin Protectant for Dry Itchy Skin Relief, Fragrance- & Steroid-Free, 7.3 oz

16images · group avg 9.0
11proof points · group avg 4.8
4.8★1,236 ratings · $13.19

Leads with Aveeno

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Review in progress600+ bought a month
Product research

By product

For products we have researched in depth: what Aveeno claims, the proof it shows and what its reviewers say.

What it claims

Hydration and MoisturizationSensitive Skin SafeLong-Lasting HydrationFast Absorbing and Non-GreasyMoisturizes and Restores Skin BarrierDry Skin ReliefFragrance-FreeItch Relief

Problems it promises to fix

Dry skinDry itchy skinDry sensitive skinFragrance irritation on sensitive skinItchy dry sensitive skinDry cracked sensitive skin

Proof it uses

Safety free from · 42Efficacy stat · 20Ingredient provenance · 18Clinical study · 14Lab tested · 14Expert endorsement · 12

What reviewers say · 4.7★ in the reviews read

In 4- and 5-star reviews

Effective for very dry or eczema-prone skin · 29Non-greasy texture and quick absorption · 14Fragrance-free or unscented formulation · 7Pump dispenser malfunction or broken on arrival · 7Thick or heavy consistency · 5

In 1- and 2-star reviews

Broken or defective pump dispenser · 20Sticky or tacky residue on skin · 13Greasy or doesn't absorb well · 8Unpleasant smell or fragrance issue · 7Ineffective for moisturizing or itch relief · 3

71 creatives read, 41 about other products set aside · 149 reviews read

Aveeno · B0013OJUY4Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
4.7★32,030 ratings$7.49

What it claims

48-Hour HydrationRestores Skin BarrierDaily Hydration & MoistureFragrance FreeFast AbsorbingNon-GreasyHealthy-Looking SkinNourishes Skin

Problems it promises to fix

Dry skinAtopic dermatitis and eczemaFragrance irritation on sensitive skinDry sensitive skin

Proof it uses

Safety free from · 31Ingredient provenance · 20Efficacy stat · 15Clinical study · 14Lab tested · 14Expert endorsement · 11

What reviewers say · 4.7★ in the reviews read

In 4- and 5-star reviews

Great for dry or sensitive skin · 37Non-greasy, absorbs quickly · 12Makes skin soft and smooth · 10Fragrance-free or light scent · 10Pump doesn't work or bottle design issue · 5

In 1- and 2-star reviews

Strong unpleasant chemical or rancid smell · 19Sticky or tacky feeling on skin · 17Pump mechanism broken or non-functional · 12Not moisturizing enough or dries skin out · 7Causes skin irritation, burning, or allergic reaction · 5

68 creatives read, 44 about other products set aside · 149 reviews read

Aveeno · B001459IEEAveeno Daily Moisturizing Body Lotion, Fragrance-Free, 18 fl. oz
4.7★59,880 ratings$9.97

What it claims

HydrationSkin Barrier RepairLightweight TextureSensitive Skin SafeSoothing and CalmingFragrance FreeSun ProtectionLocks in Moisture

Problems it promises to fix

Dry, irritated, sensitive skin

Proof it uses

Expert endorsement · 16Safety free from · 12Efficacy stat · 8Clinical study · 4Dermatologist tested · 3Ingredient provenance · 3

What reviewers say · 4.5★ in the reviews read

In 4- and 5-star reviews

Not moisturizing enough for dry skin · 27Helps with redness and rosacea · 15Lightweight, fast absorption · 13Leaves skin oily or shiny · 10Small size or runs out quickly · 8

In 1- and 2-star reviews

Not moisturizing or hydrating enough; dries out skin · 27Caused skin irritation, burning, or allergic reaction · 17Too heavy, greasy, or oily feeling · 12Product arrived unsealed, opened, or appeared used · 12Pills or flakes off when applying other products · 10

39 creatives read, 72 about other products set aside · 150 reviews read

Aveeno · B08D9MSGVQAveeno Calm + Restore Oat Gel Face Moisturizer for Sensitive Skin, Fast-Absorbing & Lightweight Gel Moisturizer & Face Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 Fl Oz
4.5★9,266 ratings$14.99

What it claims

Deep HydrationSun ProtectionFragrance FreeSkin BrighteningLightweight TextureSuitable for Sensitive SkinOil FreeSmooths Skin

Problems it promises to fix

Eczema-Prone Skin

Proof it uses

Safety free from · 11Expert endorsement · 11Clinical study · 10Dermatologist tested · 9Efficacy stat · 6Ugc endorsement · 4

What reviewers say · 4.7★ in the reviews read

In 4- and 5-star reviews

Good sun protection with SPF · 18Helps with dry or sensitive skin · 17Lightweight and non-greasy formula · 13Pump/dispenser stops working or doesn't reach bottom of bottle · 10Works well under makeup · 8

In 1- and 2-star reviews

Burns or irritates eyes · 33New/changed formula worse than original · 24Feels greasy, oily, or heavy · 15Caused breakouts or skin irritation · 9Leaves white cast or residue · 4

44 creatives read, 68 about other products set aside · 144 reviews read

Aveeno · B0B7Z68714Aveeno Positively Radiant Daily Face Moisturizer with SPF 15 Sunscreen, Hydrating Face Lotion with Soy Extract to Improve Skin Tone and Texture, Hypoallergenic Formula, Oil-Free, 4 Fl Oz
4.7★5,081 ratings$18.47

What it claims

HydrationSensitive Skin SuitabilityGentle CleansingSkin Barrier SupportFragrance FreeCleansingNon-ComedogenicMoisture Retention

Problems it promises to fix

Sensitive skinPollution and impuritiesEczema and dermatitis

Proof it uses

Safety free from · 19Expert endorsement · 15Brand longevity · 7Dermatologist tested · 3Efficacy stat · 3Ingredient provenance · 3

What reviewers say · 4.5★ in the reviews read

In 4- and 5-star reviews

Gentle on sensitive skin · 40Leaves skin soft and hydrated, not dry or tight · 27Does not foam or lather much · 10Leaves weird filmy or residue feeling · 8Good value for money and large bottle lasts long time · 8

In 1- and 2-star reviews

Very drying, leaves skin tight · 23Causes burning, stinging, or irritation · 13Does not remove makeup or cleanse effectively · 13Causes breakouts, rash, or allergic reaction · 7No lather or foam · 5

38 creatives read, 60 about other products set aside · 150 reviews read

Aveeno · B08BG5Y7FLAveeno Calm + Restore Nourishing Oat Face Cleanser, Daily Hydrating Facial Cleanser for Sensitive Skin with Nourishing Oat & Feverfew, Hypoallergenic, Non-Comedogenic, Fragrance-Free, 7.8 Fl Oz
4.5★10,178 ratings$9.97

What it claims

Hydration & MoistureDark Spot ReductionRadiant SkinEven Skin ToneSkin SmoothingAll Skin TypesProtects SkinNourishment

Problems it promises to fix

Itchy Dry Sensitive Skin

Proof it uses

Expert endorsement · 14Safety free from · 13Efficacy stat · 6Clinical study · 6Dermatologist tested · 4Ingredient provenance · 3

What reviewers say · 4.6★ in the reviews read

In 4- and 5-star reviews

Effective moisturization and skin hydration · 30Lightweight, non-greasy texture that absorbs quickly · 15Visible reduction in dark spots and skin brightening · 13Pleasant or light scent · 8Skin irritation, burning, or stinging sensation · 8

In 1- and 2-star reviews

Burning sensation and skin irritation · 21Leaves skin dry or not moisturizing enough · 17Causes breakouts and acne · 11Strong or unpleasant fragrance · 9Rash and allergic reactions · 8

40 creatives read, 79 about other products set aside · 143 reviews read

Aveeno · B01BJL0RIIAveeno Positively Radiant Night Cream Moisturizer, 1.7 oz
4.6★5,900 ratings$14.21
Brand vs brand

Where it is compared head to head

Research by Rocketium from Amazon US listing data. Category research covers January to June 2026, with twelve categories added in September 2026; product research is from September 2026. Ranks, ratings and prices are a snapshot and move daily. Listing images belong to their brands and are shown for comparison only.