Updated On:
Written By
![](data:image/svg+xml,<svg display="block" id="1094008876" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 17.039 17.043 L 14.078 17.043 L 14.078 12.403 C 14.078 11.296 14.055 9.872 12.534 9.872 C 10.99 9.872 10.754 11.076 10.754 12.321 L 10.754 17.043 L 7.793 17.043 L 7.793 7.5 L 10.638 7.5 L 10.638 8.801 L 10.676 8.801 C 11.073 8.051 12.04 7.259 13.484 7.259 C 16.485 7.259 17.04 9.234 17.04 11.805 L 17.04 17.043 Z M 4.447 6.194 C 3.991 6.194 3.554 6.013 3.231 5.69 C 2.909 5.367 2.728 4.93 2.728 4.473 C 2.729 3.523 3.499 2.754 4.449 2.754 C 5.399 2.755 6.169 3.525 6.168 4.475 C 6.168 5.425 5.397 6.195 4.447 6.194 Z M 5.933 17.043 L 2.963 17.043 L 2.963 7.5 L 5.933 7.5 Z M 18.521 0 L 1.476 0 C 0.66 0 0 0.645 0 1.441 L 0 18.559 C 0 19.356 0.66 20 1.476 20 L 18.518 20 C 19.333 20 20 19.356 20 18.559 L 20 1.441 C 20 0.645 19.333 0 18.518 0 Z" fill="rgb(234, 75, 29)" height="20px" id="fXPtLeYUp" width="20px"/></svg>)
Product & Growth
Reviewed By
Co-founder and CEO
Every creative review ends the same way. Someone says the logo feels lost, someone else says it's fine, and the version that ships is the one the loudest person preferred. Nobody in the room knows where a shopper's eye actually goes, because nobody has measured it.
Attention heatmap tools answer that with a model rather than an opinion: they predict, before spend, which parts of a creative get looked at first and which get skipped. This article compares five of them - Jarville, Neurons, Attention Insight, Expoze.io, and Dragonfly AI - across pricing model, what you get free, and the kind of team each one is built for.
Key takeaways
Jarville runs its own attention model and has the most accessible plans, giving the first few heatmaps away free, & then charging pay-per-use for subsequent runs ~5 credits ($0.50) per report
Neurons is the enterprise standard with the deepest feature set (video, cognitive demand, AOIs), but pricing is quote-only; third-party listings report roughly €15,000/year for a five-seat plan.
Attention Insight has 2 paid tiers, from $31/month for 40 credits with watermarked output, up to $324/month for unlimited analyses.
Expoze.io prices on credits per month rather than seats, from €19.99/month for 50 image credits to €399.99/month with unlimited users and video.
Dragonfly AI sells attention alongside emotion, memory, and comprehension scoring for enterprise creative teams; pricing is custom-quoted and not published.
What an attention heatmap tool actually needs to do
A heatmap on its own is a picture, and a picture is not a decision. Three things separate a tool you'll actually use in a creative review from one you open twice and forget.
It has to run on the asset you have, not the asset a research team would prepare. A working tool takes a PNG or JPG upload and returns a result in seconds, without a study setup, a task configuration, or a call with a customer success manager.
It has to say what's wrong, not just what's warm. A red blob over your model's face is not news. The useful output is the comparison: attention is landing on the lifestyle image and not the price flag, the eye order doesn't match the hierarchy you designed, the CTA sits in the coldest region of the frame. That means scores and ranked hotspots, not only an overlay.
The cost has to survive being used on a whole batch. Creative testing runs on variants — a Meta test with 12 concepts across three formats is 36 assets before retail media versions. A tool priced so that checking all 36 feels expensive is a tool that gets used on the hero asset only, which is the one that needed checking least.
Miss any of the three and the heatmap becomes a slide in a deck rather than a step in production.
The Impact
106
It uses technology to produce and adapt creative assets across formats, channels, and campaigns.
Source: Rocketium customer data, 2026
Jarville
Jarville's attention heatmap is a predictive eye-tracking tool for ad creative, built by the team behind Rocketium AI Studio. Drop in a PNG, JPG, or WebP and it returns a heatmap from Jarville's own saliency model.
The split is by data, not by picture. Even without signing in you get the entire heatmap, no signup and no card. Signing in unlocks the numbers: a clarity score, a focus score, a hierarchy score measuring whether attention follows the ranking you designed, ranked hotspots, and real actionables ordered by severity, with each carrying the measurement it came from, because a suggestion a designer can't trace back to evidence is one they're right to ignore.
Users get 50 free credits on sign-up and add-on credits are pay-per-use: 5 credits ($0.50) per full report with no subscription or seat fees.
Key strengths: Full heatmap free with zero signup, lowest cost per report, hierarchy scoring against designer intent, fixes tied to their evidence, priced to run across a whole variant batch.
Considerations: Images only for now, video announced, but yet to be released.
Run a free attention heatmap on your creative → no card required
Neurons
Neurons is the most established platform in predictive attention, and now the only home for VisualEyes and Loceye, both of which ceased operating as standalone products in January 2023 and were folded into the Neurons platform. Its Predict product covers attention and focus heatmaps, start-and-end attention maps, cognitive demand, clarity and engagement scores in beta, and arbitrary-shape Areas of Interest, across both images and video. It integrates with Figma, Adobe, and Chrome. Neurons reports over 95% accuracy against real eye-tracking studies. Pricing is not published: the company quotes per organization, and third-party listings report a Standard plan at roughly €15,000/year for five seats with unlimited analyses and API access. A free version and trial are referenced on software directories, but terms aren't stated publicly.
Recent Posts
Explore expert insights, creative strategies, and practical guides to help your brand create better content and scale faster.
